About

Company profile: 30 member company, centrally located

Product: Mobile reporting tool with back-end workflow system.   Designed to anonymously report incidents and manage case to conclusion.   Used in K-12 to stop bullying, Colleges with Title 9 and Clery Act, and Department of Defense for incident reporting in foreign countries

Need: Create the proper market message, grow sales, and enter new, high profit segments

Deliverables:

  • Developed go-to-market activities including global partnerships, re-seller channels, strategic corporate alliances, and affiliations with associations
  • Created acquisition strategy with partners in alignment with vertical markets including corporations, insurance organizations, government institutions, K-12, and universities
  • Launched and managed Certified Partner Program to increase market verticals, expand revenue, and penetrate identified target prospects through channels
 
 
 

For a consultative session: